Poor James Garner. Reduced to reading bad doggeral about off-road driving in his Chevy truck.
This is targeted at the tough guy market?
Black "sports car" speeding across flat country, peeling off the paint job until the car is silver?
Is this an appeal to Chuck Yeager speed or a lousy paint job?
You've seen this one... bedroom of two brothers, about 10-12 years old, they climb out of their beds,and notice immediately the blizzard taking place outside. A quick glance out the window, then at each other,and they high-five and declare "NO SCHOOL !!!!!" (Air-guitar routine)
Then,within seconds, their father appears in the doorway. "OK,guys .... get dressed...almost time to go". The boys party is suddenly over,and we next see them bundled up in the back of dad's Mercedes C240, depressed, staring blankly. The Mercedes rolls down a snow covered road as the snow continues to fall. End of commercial.
Where the hell is he taking them ????!!!!???? I can only be certain of one thing: the ad genius who came up with this concept most likely lives in Southern California or another warm region. Because I know of no Board of Education that isn't brain dead that would open up schools during a drifting snowstorm. I know of no responsible parent who'd drive into a blizzard with his kids in the car on purpose. And I sure don't know of one kid—nerds included—who would so easily be dragged off to school on that kind of day and not say: " Um, like, Dad, have you turned on the radio yet? Like, do we even have to do this??"
Funny how "reality TV" hasn't quite made it to the advertising yet.
(contributed by crownamd@***********)
Tiger is so cool.